Looking for a little Instagram Live inspiration? Take a page from Georgetown agent Jamie Peva’s (history) book. Peva has built a significant Instagram following by using the platform to share details about the neighborhood’s background, architecture, and local stories, in addition to posting his listings. His content mix highlights everything from famous former residents to charming historical stories that make individual blocks worth visiting. 

The takeaway? Don’t undervalue content that’s just for fun. Lookers turn to leads, and leads turn into great business.

Real estate marketing is changing fast, but Jo Wong’s advice is less about chasing every new AI tool and more about using technology to make better content with less busywork. In this episode of Glennda’s Guru, the Pop.Store general manager talks about why agents are becoming creators, how AI can save time without making your brand feel generic, and the top mistakes she’s seen that can keep your good content from turning into actual leads.

The U.S. housing market is tilting even further in buyers’ favor, but not because sellers are suddenly flooding the market. According to a recent analysis by Redfin, buyers are dropping out faster than sellers as high prices, upper-6% mortgage rates, and economic uncertainty keep more would-be house hunters on the sidelines. That means the buyers who are still active have more choices, more negotiating room, and in many markets, more time to make a decision.

By the numbers:

📖 Narrow your target. James Harris’ tips on finding your audience—and focusing your attention. 

👀 The Tree House. See Dakota Johnson’s recently remodeled tree house, now listed for $6M.

👀 Made for hosting. This Woodway estate features wall-to-wall glass, a heated workshop, and a private vineyard.

💡 Celebrity agents. Josh’s hot take on agents overshadowing their listings. 

💡 Dual-continent deals. What can happen when you learn how to build real assets.

If you’ve been around Estate Media for long, you’ve no doubt read stories and tips from The Playbook. But if you’re not subscribing, you’re missing out on real advice you can practice in practically any market. 

The Playbook is an easy-read guide to real estate investing, but it’s useful well beyond investors alone. Each edition brings together perspectives from across residential, commercial, rentals, and wealth-building, with Q&As from real professionals doing the work right now, plus headlines and market shifts that are shaping real estate nationwide.

If you’re an agent, an investor, or just someone who likes keeping up with where the market is headed, it’s worth adding to your weekly reads. Tap here to read and subscribe.

There are two major lessons you can learn from your toughest moments in life: If this is the lowest moment, and you’re still hanging in, you can get through anything life throws at you, and the reminder that everyone has a story of resilience. These are the takeaways one agent learned when he found himself dumpster-diving for dinner—and face-to-face with a racoon. Catch the full unbelievable story here.

Sotheby's International Realty Global Networking Event | San Francisco, CA | October 5 - 8, 2026
The Global Networking Event (GNE) is the brand’s signature event designed for sales associates, managers, and broker/owners. GNE brings the Sotheby’s International Realty community together, giving agents and our network the opportunity to build connections, fuel referrals, and tap into a powerful channel of inspiration and motivation.

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