The most popular luxury neighborhoods in the country right now aren’t in LA or Miami. According to Redfin’s recent analysis, Brooklyn’s Park Slope neighborhood holds the current top spot. Historic brownstones, top-rated schools, extra green space, and easy access to Manhattan have helped Park Slope lock in demand, but Highland Park, Illinois and Overland Park, Kansas aren’t far behind. These underrated luxury pockets are proof that the hottest high-end markets can pop up where you least expect.

Scott “The Mortgage Guy” Betley is one of the first real estate professionals to start breaking down complicated mortgage and money topics on social media. His simple short-form videos, TikTok Lives, and ultra-lean approach to lead generation help him (and his coachees) land new prospective clients every single day—all without fancy funnels and workflows. Whether you’re a loan officer or you’re just curious how the mortgage world works, tap to catch this how-to conversation on social media content creation, the art of going live, and building up your lead flow with tips any professional in the industry can run with.

AI is rebuilding the US economy—but it isn’t hitting every housing market in the same way. In the San Francisco Bay Area, competition for highly paid AI researchers, engineers, and executives is creating concentrated wealth and pushing up demand in neighborhoods where housing is already scarce. Active inventory in the San Francisco-Oakland-Fremont market is down nearly 20% year over year, while San Jose’s median list price has jumped to $1.75 million.

AI’s impact in Austin has been nearly the opposite. Tech investment hasn’t stopped, but more of it is flowing into chips, data centers, and life sciences instead of high professional salaries. At the same time, years of aggressive construction have pushed inventory to its highest level in two decades. Taken together, median list prices are down 12.2% year over year, and more than half of active listings have seen a price reduction.

The bottom line: It’s not useful to call a city an “AI market” without an explanation of just how AI is impacting local housing. What matters more is whether AI dollars are flowing into infrastructure investments or individual incomes—and just how much housing is available when local salaries do rise.

📖 Tale of two markets. Luxury is limited, starter homes are stacking up, and the gap just keeps growing.

👀 Collins’ Case Study. See inside the ‘Case Study House’ Lilly Collins just sold for $6M. 

👀 Leaving Las Vegas. Why Perez Hilton is ditching LV for Miami (and the mansions he’s leaving behind).

💡 Investing playbook. How Zillow’s Chief Economist weighs real estate investment options. 

💡 The $500B blind spot. The manufactured home market is booming. Here’s how to get into it.

When Jeremy Davis, founder of Davis Sales Training, got his first sales gig, he failed miserably. His first 30 days felt like nothing but “no’s” and slammed doors. Coming from a teaching background, he watched the rest of the confident sales team close deal after deal—but struggled to find a way to sell that felt authentic to his educator personality.

Jeremy eventually had a lightbulb moment that changed the way he approached sales (and helped him build a sustainably successful door-to-door business) but he’s never forgotten those early days of struggle. 

If sales advice just doesn’t resonate with you, or you don’t feel you have the personality needed to sell like the top producers in your market, don’t miss this conversation on Rise Above the Ranks. Jeremy’s perspective is realistic and relatable—and a complete 180° from the cutthroat madness that is most sales training advice.

Buying a commercial property with a tenant already in place can offer predictable income, but it may also mean paying a premium for cash flow someone else created. 

New investor David Switzer says the stronger opportunity he found is looking for vacant properties where you can secure the right tenant yourself—ideally before you buy—and negotiate a triple-net lease that shifts taxes, insurance, and maintenance to the tenant. That approach can improve your financing options, reduce risk, and leave more room to build profit into the deal.

Read the latest edition of The Playbook for the full Q&A with David, including how he and his wife built a Jersey City portfolio of flower, coffee, Pilates, and dog-daycare properties with no prior commercial real estate experience.

Sotheby's International Realty Global Networking Event | San Francisco, CA | October 5 - 8, 2026
The Global Networking Event (GNE) is the brand’s signature event designed for sales associates, managers, and broker/owners. GNE brings the Sotheby’s International Realty community together, giving agents and our network the opportunity to build connections, fuel referrals, and tap into a powerful channel of inspiration and motivation.

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