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Selling safety
The one feature buyers won’t budge on
#100
Welcome to the 100th edition of Real Estate Roundup.
What started nearly two years ago as a quick digest of the week’s top real estate headlines and edu-tainment videos has grown into a go-to Friday read for thousands of agents across the country—and we couldn’t be more grateful.
Whether this is your first time reading or you’ve been here since week one, thanks for trusting us and our team of sharp, hilarious, high-end, and down-to-earth content contributors.
Carrie Powell is a professional organizer, master of decluttering, and the well-kept-secret local agents use to help clients clear out their stuff so their property can shine. In this practical episode of Glennda’s Guru, Carrie shares the exact steps she recommends to declutter her own life—including one that saved Glennda over $500 a month once she started following it.
TRACK THE MARKET: Saving for Safety
There are three home features most buyers are still willing to splurge on, even when home prices and interest rates trend upwards. A new Redfin survey of over 1,200 individuals planning on buying a home within the next 12 months showed that personal safety, low crime, and low natural disaster risk are the top three non-negotiables for homebuyers—though a brave 22% say they’d compromise to some extent on safety for affordability.
By the numbers:
78% of buyers called personal safety a “must-have,” followed by 74% who said the same about low crime and 68% who want to avoid natural disasters.
41% of respondents with children at home said they’d compromise on school qualities for affordability, while 59% named highly rated schools a must-have.
Home prices are up 40% since before the pandemic, and today’s rates mean buyers need to earn $112K to afford the median home—well above the typical household income.
For agents, this means framing “affordable but safe” options creatively—and helping buyers understand where they might negotiate to get both. It's also a reminder to brush up on your local know-how, especially when it comes to crime, schools, and disaster resilience.
DIVE IN
The Friday Five
📖 Rental reality. Why rental properties are the ultimate retirement plan.
👀 Amenities in Austin. Tour Tracy’s newest listing—an amenities-packed Austin dream home on four lush green acres.
👀 Wow Oui. Join Toby Corban for an insider’s tour of a dream Paris 16th arrondissement apartment.
💡 Tax rate relief. The capital gains state tax exclusion may be more valuable than you think.
💡 Illegal interference. Why Shohei Ohtani and his agent are in hot water over a $240M luxury development project.
Estate Media’s Agent Growth Program
Property investors: there’s only one security system you can trust to keep your investments safe: SimpliSafe. We love SimpliSafe’s home security systems because they can actually stop crimes before they start. Unlike most systems, SimpliSafe doesn’t wait until someone is already inside to sound the alarm. If someone is lurking on your property, live agents take immediate action to let them know they’re on camera and need to leave the premises. That’s how you stop crime before serious damage is done. This week only, Real Estate Roundup readers get an exclusive discount and a FREE Outdoor Camera:
WHAT’S NEW FROM ESTATE MEDIA
Backup Plan Passports are easier to get than ever
For as little as $300,000, buyers can get both an incredible tropical vacation property and freedom of movement to more than 150 countries around the world. Through the Caribbean Citizenship Programs you can legally gain access to citizenship in that country—and demand for these “golden passports” is exploding. Tap for a quick overview of how the programs work, which islands offer dual citizenship opportunities, and a surprising way stateside agents can take advantage of this angle.
FEATURED LUXURY LISTING
TIPS & TAKEAWAYS
Just Sold 👏
A huge congrats to Chad Carroll and his team on their client’s purchase of the incredible 555 Reinante. This contemporary estate—sold by Dr. Nicole Martin, a former star of The Real Housewives of Miami—featuring water access, top-of-the-line luxury touches throughout, and an 18-car garage, sold for a cool $40M. The Carroll Group continues to prove luxury is the hottest market in real estate.
HANGS & HAPPENINGS
Tom Ferry Success Summit | Dallas, TX | August 26 - 28. Join thousands of top-producing agents for Tom Ferry’s signature event, packed with actionable strategies, mindset shifts, and high-energy coaching.
Before we go…
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