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Rethinking Relocation
Why Americans have stopped moving
#111
WELCOME
Happy Halloween from Estate Media 👻
We wish you a Friday filled with king-sized candy bars, perfect trick-or-treating weather, and no scary surprises in your next inspection report.
Matt Lionetti has mastered the art of creating a full scale campaign complete with 5-8 weeks of unique content that truly gets listings noticed by the right group of potential buyers. His approach? Follow Ralph Lauren’s example of using content to create a world buyers want to live in. In this Glennda’s Guru interview, Matt shares the exact strategy he uses to create “layered” content that feels fresh week after week—plus how you can apply his slow-release strategy to your next landed listing.
TRACK THE MARKET: Why Americans aren’t moving
A new analysis of U.S. Census Bureau data by HousingWire shows American mobility is at a 50-year low, with just 11% of residents changing addresses in 2024. That slowdown may seem like a minor blip in the numbers, but it has ripple effects for housing inventory, buyer demand, and agent opportunity.
The data shows:
Only 11% of Americans (about 37M residents) moved to a new address in 2024, compared to 14.3% in 2014 and 20% in the 1960s.
61% of all moves were by renters, while homeowners largely stayed in place.
34% of movers crossed state lines, often drawn by lower taxes and more affordable housing.
With home prices and mortgage rates still high, many would-be movers are staying put for longer. Plus, with the increase in remote work, one of the biggest drivers of relocation is now less prevalent than it was even 10 years ago. For agents, these numbers show the need for a new message: instead of “now’s a great time to sell,” it’s “here’s why moving could be worth it, despite prices and rates.”
DIVE IN
The Friday Five
📖 Cashing in on co-living. Why this type of rental property can generate 30-50% more profit.
👀 Hidden casino. This property has a hidden high-stakes room—frequented by celebrities and high-profile guests.
👀 Collins’ Case Study. Lily Collins just sold her Pasadena home with an unusual historic story.
💡 Luxury leasing. Why multi-millionaires are choosing to rent their high-end home.
💡 Ripple effects. How the Compass x Anywhere merger will impact agent movement and recruitment strategies.
WHAT’S NEW FROM ESTATE MEDIA
Behind the Listings with the Maro Brothers
It’s not often we get a behind-the-scenes tour of international luxury properties. But in this special episode of Behind the Listings with the Maro Brothers—content creators and tour-capturing experts—Dominik and Patrick take us through three of the most incredible mega mansions in France and Spain.
Watch as the brothers capture panoramic views, stunning architecture, timeless design, private calming spaces, and… a hidden dinosaur skeleton? If you love luxury listings, this is a 3-part property tour you won’t want to miss.
FEATURED LUXURY LISTING
TIPS & TAKEAWAYS
High-performance habits
Last week in The Blueprint, James and David broke down what it really takes to be a top-performing agent—and why some agents consistently crush their goals while others struggle to gain traction. They gave four specific habits high performers have in common, but in the age of AI-everything, one in particular stands out.
Stick with what works.
Every year, there’s a new method or tool promising instant results. But top agents master one set of strategies and systems and stick with them. Success comes from tightening the systems you already have, not constantly replacing them.
For the other three strategies, check out this edition of The Blueprint.
HANGS & HAPPENINGS
NAR NXT 2025 | Houston, TX | November 14 - 16
Gain laser-focused business intelligence and insights on AI, interest rates and inventory. Access strategic insights, tactical tools, and innovative solutions to highlight your mission-critical role for today’s ever-changing market.
Inman Connect | New York City, NY | February 3 - 5, 2026
The biggest names in real estate share their secrets to success with our attendees in curated sessions that will equip you with the skills to level up.
Before we go…
ESTATE RECOMMENDED RESOURCES
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