- Real Estate Roundup
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- Quarter-Point Cut
Quarter-Point Cut
and why that boost is already baked in
#105
WELCOME
This week, we’re celebrating a major milestone from two of our own. James Harris and David Parnes, longtime Estate Media contributors and Elite Coaches, are closing the chapter on their 13-year partnership building one of LA’s most respected luxury teams, and launching their own separate ventures.
While they’ll stay united in friendship, they’re looking forward to the new opportunities and pursuits that come with focusing on their personal careers.
To James and David: We’re proud to have you in the Estate family, and we can’t wait to see what’s next.
Cindy Ambuehl staged one of the most successful career transitions on record, pivoting from comedy actress to sought-after, award winning, top-producing luxury real estate agent to the stars. In this episode of Glennda’s Guru, Cindy shares how she approached real estate investing with a Monopoly-like strategy, the creative ways she invests in herself and her business, and why she’s passionate about setting an example for her six kids by building generational wealth through real estate.
TRACK THE MARKET: Fed rate cut may boost housing market—but less than buyers think
After nine months of holding steady, the Federal Reserve has cut interest rates by a quarter point, bringing the federal funds rate down to 4-4.25%. While mortgage rates had already been trending lower in anticipation of this week’s cut, this move confirms the Fed is shifting toward easing—though not as aggressively as markets hoped.
The rate cut gives the housing market short-term momentum. It supports builder financing, helps hold mortgage rates steady below 6.5%, and serves as a psychological push for buyers on the fence. But economists are hesitant to call it the housing win we needed.
Here’s why:
Some indicators signal two more cuts may come in 2025, but only one in 2026—less than markets had priced in.
Powell referred to the rate cut as only a “risk management cut” because while unemployment is rising, inflation is still higher than the Fed’s ideal target range.
Mortgage rates hit an 11-month low of 6.35% last week, though long-term bond yields climbed slightly after the Fed’s announcement.
Some buyers may hold off, expecting further rate cuts this year. But agents should be ready to set realistic expectations. Even if more cuts come, this week’s mortgage rate drop is likely to boost competition and prices. Waiting for better interest rates could come at the expense of a good sale price.
DIVE IN
The Friday Five
📖 Getting personal. Perfectly polished isn’t personal, but this content strategy is.
👀 Spilling the ‘tini. Catch episode 3 of Mansions & Martinis with the craziest real estate stories to date.
👀 Ivana Trump’s townhouse. See inside this historic (and huge!) Manhattan townhome that just won’t sell.
💡 Become unafraid. The conversations you avoid are hurting your business. Here’s how to have them.
💡 Creativity in content. How Matt Lionetti used creative storytelling to land multiple offers in under four days.
Market reports that are designed and proven to win more listings are one click away at altosresearch.com. Altos provides you with deep insights on any ZIP code, city, state, or metro to close more deals. Built for agents looking to use data to dominate the market.
WHAT’S NEW FROM ESTATE MEDIA
Putting profit on your payroll
One of the most profitable decisions David Parnes made early on in his real estate career was to hire a part-time assistant. Initially, the move seemed like an expensive gamble. He was worried about meeting payroll and managing another person. But almost immediately, it started to pay off.
Tap to hear when David knew delegating was the best next move he could make in his real estate career—and how you can strategically start growing your team even if you’re a new agent.
FEATURED LUXURY LISTING
TIPS & TAKEAWAYS
Rethinking interest-generating emails
A lot of agents treat email either like a megaphone for their listings or a roundup of local real estate stats. And both of those emails have their place from time to time. But buyers already have better apps for finding local listings and stats can feel impersonal.
Instead of blasting info, start conversations. A short, personal question like “Are you still looking in [city]?” is more likely to get a reply than a polished newsletter. The most successful emails are casual, easy to respond to, and feel personal.
For three more email strategy tips just like this, check out this week’s edition of The Blueprint.
HANGS & HAPPENINGS
CREtech New York | New York City, NY | October 21 - 22
Over two action-packed days, you’ll connect with top C-suite executives, industry leaders, and dealmakers from the world’s largest real estate firms, all shaping the future of the built environment. As the Flagship Event of NYC Real Estate Tech Week, this is your opportunity to make meaningful connections and walk away with tangible business outcomes.
NAR NXT 2025 | Houston, TX | November 14 - 16
Gain laser-focused business intelligence and insights on AI, interest rates and inventory. Access strategic insights, tactical tools, and innovative solutions to highlight your mission-critical role for today’s ever-changing market.
Inman Connect | New York City, NY | February 3 - 5, 2026
The biggest names in real estate share their secrets to success with our attendees in curated sessions that will equip you with the skills to level up.
Before we go…
ESTATE RECOMMENDED RESOURCES
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