Q4 Kickoff

Our top tips & takeaways for ending 2025 strong

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WELCOME

Welcome to Q4 of what’s been one of the most noteworthy—and newsworthy—years on recent record.

To help you end this rollercoaster of a real estate market on a high note, we’ve rounded up the best tips, podcast conversations, quick reads, and quicker watches we’ve shared this year. These insights come straight from our team of top-performing luxury agents and coaches, who are sharing the exact strategies they’re using right now to master the market we’re in.

If you’re ready to hit the gas and end the year strong, start with the lists below. Your next big win might be one strategy away.

TOP 5 PODCASTS

Communicating the Complex Simply

When real estate investor and business strategist Sharran Srivatsaa worked as an investment banker at Goldman Sachs, one of the things that bothered him the most was the connection between complex, jargon-filled language and perceived status on the job. The ‘most successful’ investors in high finance lived in nuance. In real estate, he noticed agents doing the same—and missing opportunities because of it. Catch the latest episode of Glennda’s Guru for Sharran’s best advice on showcasing the complexity but delivering simplicity, so clients see you as an invaluable resource.

Mastering Vacation Rentals

Avery Carl runs The Short-Term Shop—the #1 eXp team three years running. The Short-Term Shop specializes in connecting investors with local agents in more than 20 top vacation rental markets across the country, which makes Avery the expert on finding cost-smart and highly profitable short-term rentals. If you’re curious about investing in markets like Sarasota, Scottsdale, or the Cascade Mountains, or if you want to be able to give your clients the best tips on finding the right vacation property for their investment goals, this episode of Glennda’s Guru is a can’t-miss.

Crushing Cold Calls

The hardest part of cold calling is being ready to respond to anything they might throw at you. The fear of saying the wrong thing—or worse, getting rejected—stops the majority of agents from ever picking up the phone. That’s why this episode of Rise Above the Ranks gets into the specific words you should use to turn answers into opportunities. Tap to listen to David’s tactical tips on cold calling and how to prepare before you dial so you can respond to any comment.

Boosting Your Productivity with AI

Chief Artificial Intelligence Officer and Keynote Speaker Marki Lemons Ryhal increased her productivity by 261% in just 6 months by using AI tools to accelerate her daily activities. In the latest episode of Glennda’s Guru, Marki explains exactly how she eliminated repetitive tasks, scaled her operations, and freed hours every week to focus on what really matters most—plus her simple advice for helping agents do the same.

Handling Tough Setbacks

When a major deal falls through, it’s easy to panic. But smart agents know that every lost deal still has potential. If you struggle to bounce back from delays, contract cancellations, or setbacks, catch David Parnes’ advice in this mini-episode of Rise Above the Ranks. Don’t let the emotion ruin your client relationship or reputation—instead, turn the setback into your next strategy.

TOP 5 TIPS & TAKEAWAYS

💡 Reality check. Send this to your sellers who just won’t take your advice on price 😉

💡 Study every sale. How to find data on every recent sale in your market—and why it matters.

💡 Red flags. What luxury clients notice first—and what to always avoid. 

💡 Comfortable on camera. How to look natural on camera, whether you’re recording or going Live.

💡 Shake up your starts. Don’t film your next listing video at the property. Try this instead.

TOP 5 QUICK READS

📖 Breaking down payments. How first-time buyers actually fund their downpayment—and it’s not 20%. 

📖 Asked and answered. How to handle the most common buyer and seller objections like a pro. 

📖 Stale sales. How to revive a stale listing without changing the price. 

📖 Do the math. When it makes sense to turn down a potential client. 

📖Beauty on a budget. Where to start when refurnishing your whole home.

Market reports that are designed and proven to win more listings are one click away at altosresearch.com. Altos provides you with deep insights on any ZIP code, city, state, or metro to close more deals. Built for agents looking to use data to dominate the market.

HANGS & HAPPENINGS

CREtech New York | New York City, NY | October 21 - 22
Over two action-packed days, you’ll connect with top C-suite executives, industry leaders, and dealmakers from the world’s largest real estate firms, all shaping the future of the built environment. As the Flagship Event of NYC Real Estate Tech Week, this is your opportunity to make meaningful connections and walk away with tangible business outcomes.

NAR NXT 2025 | Houston, TX | November 14 - 16
Gain laser-focused business intelligence and insights on AI, interest rates and inventory. Access strategic insights, tactical tools, and innovative solutions to highlight your mission-critical role for today’s ever-changing market.

Inman Connect | New York City, NY | February 3 - 5, 2026
The biggest names in real estate share their secrets to success with our attendees in curated sessions that will equip you with the skills to level up.

Before we go…

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