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MAXIMUM EXPOSURE
Homes.com’s billion-dollar year is on
Edition #22
WELCOME
There’s big. Then there’s billions big.
If you’re one of the 113 million viewers who caught Homes.com’s four star-studded Superbowl commercials last weekend, you already know—they’ve “done your homework” so you can focus on your best work.
This year, Homes.com is investing over one billion dollars into the largest marketing campaign in real estate history in an effort to drive millions of home seekers to the search platform, and to the agents spotlighted on it. With superstars Dan Levy, Heidi Gardner, Lil’ Wayne, Jeff Goldblum, and more (plus a special appearance by our own Josh Flagg and Tracy Tutor!) these commercials kicked off Homes.com’s billion-dollar year in celebrity style.
🔊Today’s Top Rec:
Join content creator Jonathan Carson as he tours the most eccentric real estate on the internet—and pieces together what went on behind these colorful closed doors. Laugh, gasp, and be glad you don’t live here, in the newest episode of Unhinged Listings.
TRACK THE TRENDS
MARKETS
CRE toes the tipping point
After Silicon Valley Bank crashed last spring, all eyes have been on commercial real estate (CRE)—and it’s on shaky ground. One bank that’s feeling a particularly sharp pinch is New York Community Bancorp, which took a big bet on CRE. Following a not-so-rosy earnings report, NYCB’s shares tanked 60%, pushing concerned regulators to take a closer look at all the small regional banks propping up CRE.
Nearly 70% of all CRE loans (like apartment buildings and office spaces) are held by small banks. That puts them in the hot seat if the commercial market tips south.
This year, loan delinquency rates could double to between 10-12%, seriously straining the leveraged banks that hold them.
Over the next two years, $1.2 trillion in commercial mortgages will need to be paid off or refinanced. With high-interest rates and changing demand for office space, these banks may be facing defaults soon.
REC ROUNDUP
The Friday Five
📖 Interest expectations. NAR Chief Economist Lawrence Yun’s predictions for the next interest rate cut.
👀 The Sports Spot. See the home designed for the all-star athlete (and all their friends!).
👀 Sunken soak. The home that guarantees you’ll never trip getting out of your bubble bath.
💡High-end homes. Why luxury estates and condos are the hottest homes in the LA market.
💡Ghost stories. Ask this question to stop losing leads to the 6-month callback trap.
WHAT’S NEW FROM ESTATE MEDIA
Reinventing real estate content
We launched Estate Media to empower real estate professionals with real-time market knowledge, pro-vetted insights, and business-boosting trends, all through informative and entertaining content. As we hit a huge milestone—passing 5,000 subscribers on our Estate Media YouTube channel—we want to take a minute to say THANK YOU for leaning in and learning with us.
Hitting 5K isn’t just about the numbers. It’s a reflection of the power of a supportive community, especially in an industry that’s constantly evolving.
Stay tuned for more expert interviews, comedic content, luxury home tours, and more, dropping every week on our channel. And if you aren’t already subscribed, join us here!
FEATURED LUXURY LISTING
Our full lineup of real estate reads:
Estate Elegance. Your daily dive into luxury real estate. Everyday.
Homes.tastrophes. Unique, weird, and wild real estate. Every Monday
The Glennda Gazette. Real estate, real life, in real time. Every Wednesday.
WAS the Newsletter. Explore interior design advice and inspiration. Every Friday.
The Blueprint. Stay up-to-date on the world of residential real estate. Powered by James Harris & David Parnes. Every Tuesday and Friday.
Before we go…
ESTATE RECOMMENDED RESOURCES
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