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WELCOME
Happy Labor Day Weekend. This late-summer long weekend is a turning point in the real estate year. It marks the last long push to get your on-the-fence clients listed, your current properties sold, and your pending deals closed—all before the holiday slow-down.
Remember: no matter what this year has held for you so far, the next three months can be your best. And we’ve got the tips and strategies you need below 👇
Enjoy the long weekend, then get ready to sprint!
NAR CEO Nykia Wright stepped into the organization in the middle of a complicated moment, and now she’s fully focused on rebuilding trust while strengthening NAR’s role in protecting homeownership. In this episode of Glennda’s Guru, she shares what’s changing inside the association and why the REALTOR® distinction still matters. Tap to hear Nykia’s vision for NAR and the future of the profession.
TRACK THE MARKET: Compass and NWMLS consider it “settled”
Compass and Northwest Multiple Listing Service have settled the antitrust lawsuit Compass filed in 2025 over restrictions on phased and “coming soon” marketing. The agreement gives Washington sellers and their brokers more flexibility to market a property before it goes fully active, while keeping those listings inside the broader MLS system. The biggest change brought about by the settlement is a new “First Look” status launching today, which lets sellers publicly market a home for a limited period without showing public days on market or price history once the listing goes active.
What else changes under the settlement?
Under the new rules, First Look listings can stay in that status for up to 21 days. They’ll still be submitted to NWMLS and available to its member brokers, while sellers can choose whether to allow showings or include the property in IDX feeds.
By October 15, listing broker information will have to be displayed more prominently on sites using NWMLS data, and NWMLS will stop watermarking listing photos. By Nov. 15, broker platforms are also expected to receive access to additional transaction data and forms.
NWMLS says the new system adds flexibility without creating private networks that shut buyers or brokers out, and Compass supports the move towards greater freedom for sellers to market their properties how they choose.
DIVE IN
The Friday Five
📖 Rug roundup. New and vintage rug finds to instantly upscale your living room.
👀 Property portfolio. Swipe through Lionel Messi’s incredible $40M real estate portfolio.
👀 Upper Riviera. Tap to tour the most beautiful home in the Pacific Palisades.
💡 Invest in yourself. Shannon Gillette proves the value of hiring a real estate coach (and asking for help when you need it).
💡 The Gaines’ gain. How out-of-state interest can reignite a slow metro’s market.
WHAT’S NEW FROM ESTATE MEDIA
From ‘mentee’ to $540M agent
Over the past two decades, Daniel Heider has built one of Washington, D.C.’s most prominent luxury real estate brands by treating brand visibility as a critical part of the business, not an afterthought. In this episode of Rise Above the Ranks, he talks with James Harris about how early investments in content and digital marketing helped turn attention into real transactions, while still navigating the discretion high-end clients expect.
The conversation also gets into the tangible logistics of managing team growth, long-term brand building, and why the next generation of top agents may need to think like media companies as much as salespeople. Tap here to catch the full conversation in the latest Rise Above the Ranks.
FEATURED LUXURY LISTING
TIPS & TAKEAWAYS
The value of notifications
When you’ve got a property that has all the ingredients of a stellar listing, but just won’t sell, sometimes your best strategy is to leverage the little screen. Not only do price reductions show interested buyers (especially the ones who have already walked through the front door) that your seller is serious, they push your property to the front-and-center of their screens.
Glennda knows the power of push notifications. As she explains in Her Real Estate, sometimes price reductions are needed to correct a price that started out off base. But if your listing is right on target, sometimes all it takes is a small drop (and the notification that follows) to remind interested buyers why the property is their perfect home, sweet home.
HANGS & HAPPENINGS
Sotheby's International Realty Global Networking Event | San Francisco, CA | October 5 - 8, 2026
The Global Networking Event (GNE) is the brand’s signature event designed for sales associates, managers, and broker/owners. GNE brings the Sotheby’s International Realty community together, giving agents and our network the opportunity to build connections, fuel referrals, and tap into a powerful channel of inspiration and motivation.
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