Healthy Housing Market

New data on the state of sales

January 03, 2025

#68

WELCOME

Happy New Year 🎉

How are you going to make this year your best yet? Maybe it’s about leveling up, trying something new, or doubling down on what you already do best. Whatever your goals, now’s the time to set the tone for the year ahead.

Here’s to tackling 2025 head-on, with fresh opportunities and a sharpened focus. 

SHARPEN YOUR SKILLS: Today’s Top Podcast Rec 🔊

When you’re cold calling, hang-ups and objections are inevitable. But that doesn’t mean the deal is done. In this episode of Ricky Carruth’s Cold Call Battles, Ricky takes on Orlando’s ‘Call Queen’ Corinne Defilippis. In between real recorded cold calls, they give you the sound bites and talking points you need to deal with the good, the bad, and the voicemail box. 

TRACK THE MARKET: Signs Point to a Healthy Housing Market

Pending home sales just hit their highest level in 21 months in November, climbing 2.2% from October and nearly 7% from a year ago. Why the change in attitude? Buyers are adjusting to higher mortgage rates and taking advantage of more inventory, according to NAR Chief Economist Lawrence Yun. “Buyers are no longer waiting for or expecting mortgage rates to fall substantially. Furthermore, buyers are in a better position to negotiate as the market shifts away from a seller’s market,” Yun says.

By the numbers:

  • Existing-home sales jumped 5% in November, and median home prices are up 4.7% year over year.

  • The number of homes for sale has grown nearly 18% from last year, giving buyers more to choose from.

  • New single-family home construction rose 7% in November, adding to the options for house hunters.

DIVE IN

The Friday Five

📖 2025 predictions. Glennda reviews her 2024 predictions—and makes a few new ones. 

👀 Take a tour. From the spiral staircase to the indoor-outdoor spaces, join Chad Carroll for a tour of this architectural masterpiece in Coconut Grove. 

👀 Banksy building. Can this mural really boost the price of its building?

💡Price break. Three metros expecting a buyer’s market in 2025. 

💡Bookmark this. 8 bite-sized personal branding tips for agents at every stage and level.

YOUR REAL ESTATE ROADMAP

If 2025 is your year to break into the luxury market, Estate Elite has everything you need to make it happen. This exclusive membership brings together industry icons Josh Flagg, Tracy Tutor, James Harris, David Parnes, and Glennda Baker to share their expertise, strategies, and proven methods for success.

Limited time offer: Be one of the first 50 members of Estate Elite to save 25% on your membership—and gain instant access to our live Q&A sessions, exclusive events, networking spaces, and private masterminds crafted to help you stand out in the competitive luxury space.

What’s coming up next in Estate Elite?

  • January 7th: Co-Listings and Commissions: How to Negotiate and When to Compromise, with Glennda Baker

  • January 9th: How to Differentiate Yourself from Agents Offering Lower Commissions, with Josh Flagg

  • January 14th: When to Adjust Your Rates and How to Find Supplemental Revenue Streams, with Tracy Tutor

The luxury market is full of opportunity—don’t let it pass you by. Sign up here to make 2025 your best year yet.

WHAT’S NEW FROM ESTATE MEDIA

Estate Escapes explores a historic high-rise

In our exciting new series, Estate Escapes, Glennda Baker joins agents across the country to tour the most fabulous, exclusive, and unforgettable properties from California to New York—and every major metro in between. Not only does Glennda offer an all-access pass to tour these incredible residences, each conversation introduces you to some of the top agents in the luxury market. 

Tap to watch the latest Estate Escapes, where Glennda and local agent Ricardo Rodriguez tour a converted church in Boston with rich history, spacious luxury units, and an iconic view of Boston’s best side.

FEATURED LUXURY LISTING

The Graydon Penthouse

Experience unparalleled luxury in The Graydon Penthouse, a private full-floor residence in Atlanta's prestigious Buckhead neighborhood. Offering 360-degree skyline and tree-canopy views, this stunning home features Venetian plaster walls, polished porcelain floors, and 1,400 square feet of outdoor living space with two fireplaces. Resort-style amenities include a lap pool, fitness center, and professional concierge services, all designed to complement an effortless luxury lifestyle.

https://estate-elegance.beehiiv.com/p/the-graydon-penthouse

TIPS & TAKEAWAYS

Glennda Baker and Tracy Tutor on networking

At NAR NXT last month, Glennda and Tracy teamed up to give agents their best advice for boosting referrals, inbound contacts, and connections. In that discussion, one topic came up again and again: Using video content for networking.

Why is video worth the effort?

  • Video increases agent-to-agent connections.

  • Video puts your brand in front of non-local professionals who know they can trust your reputation. 

  • Video helps you build relationships locally and in regions you don’t directly serve. 

Catch the full takeaway here.

HANGS & HAPPENINGS

Inman Connect | NYC | January 22-24, 2025. Grow your network, learn from the best in business, and get inspired through multiple networking opportunities and breakout sessions from industry pros like Rayni Williams, Mauricio Umansky, and Jimmy Burgess. 

RETCon | Las Vegas, NV | March 10-12, 2025. RETCon is a must-attend event for real estate technology and innovation professionals. The conference focuses on PropTech and RealTech solutions, trends, automation tools, AI advances, and more, and gives agents and industry pros a place to learn, network, and stay competitive.

Before we go


📣WANT TO REACH 100K+ REAL ESTATE PROFESSIONALS RIGHT IN THEIR INBOX?

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