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Double-Digit Delist
Why sellers are backing out
#116
WELCOME
Looking for a creative idea for your holiday open houses?
Take a page from a Colorado homebuilder who turned his model tour into an Open House Bake-Off, complete with sampling pastries and local bakers whipping up goods in every spec house.
Throughout the day, guests wandered from kitchen to kitchen sampling desserts, voting on their favorite treats, and comparing floor plans. No word on who ended up winning the bake-off—but the model homes went viral locally.
ICYMI, last week Glennda interviewed Clayton Collins, the powerhouse CEO behind HousingWire, RealTrends, Altos Research, and some of the most influential brands in real estate media today. In this interview snippet, Glennda and Clayton get straight the ‘why’ behind these information-centric brands that drives Clayton to continue innovating for real estate professionals and their clients. If you’re always looking for tips and research to share with your team or clients, take a few minutes to catch this mini-interview and find out how top-producing agents tap into what works and block out the rest of the noise with tools just like his.
TRACK THE MARKET: Sellers pull their listings at the fastest pace in a decade
September data shows a surprising shift in seller behavior: homeowners are delisting their properties at the highest rate seen in eight years. Instead of taking a lower price, more sellers are choosing to step away from the process entirely, reducing the number of properties available for buyers, just as we head into slow season. And while as many as one in five homes delisted eventually get relisted, the pullback doesn’t help buyers hoping to get a good deal before the spring surge.
According to data from Redfin:
Nearly 85,000 sellers pulled their homes from the market in September, a 28% jump year-over-year.
About 15% of homes delisted in September were likely to have sold at a loss, had the seller not pulled the listing.
While the supply of for-sale homes is currently about 15% higher than this time last year, 70% of listings have been on the market for 60+ days, and it’s likely many of these stale listings will become delistings, both because of slow season and affordability issues.
There’s a silver lining for buyers, however. For the typical listing that stayed active, price reductions added up to a record-tying $25,000 in October—meaning many properties are selling at a discount in slower markets.
DIVE IN
The Friday Five
📖 End of an era. Why Glennda thinks Zillow may soon be a portal of the past.
👀 House of Celebs. See where Sydney Sweeney, Robert Herjavec, and Robert De Niro are scooping up incredible luxury and mid-century mansions.
👀 Millionaire’s Mile. See inside the 10,000sqft ocean-to-intracoastal mansion with room for your mega-yacht.
💡 Market metrics. 10 quick stats that show what’s happening in national real estate right now.
💡Power moves and predictions. What real estate CEOs are saying about shifts and strategies in 2026.
WHAT’S NEW FROM ESTATE MEDIA
Looking back on a brilliant year
Last week over Thanksgiving we took a moment to look back on everything Estate Media—and our incredible community of agents—have built together in 2025.
A few of the best highlights…
Josh and Tracy’s new YouTube show Mansions & Martinis debuted with over 1 million viewers on its first episode. 25,000+ agents tune in every week to Glennda’s Guru podcast. The Blueprint—powered by James Harris and David Parnes—continued as the #1 real estate newsletter in the industry, surpassing 3 million opens this year alone.
And Estate Media creators are record-breakers themselves. House of Celebs pulls in millions of views every week, Owning Manhattan remains a must-watch as Jeffrey St. Arromand’s audience grows, and Estate’s tour of Chad Carroll’s $28M Sunny Isles penthouse brought in 1.5 million views before selling at a record price. Josh Flagg, Tracy Tutor, Dawn McKenna, and James Harris are even taking Estate Media overseas soon—a mega milestone that makes this national reach a global one.
Behind all of it is a growing talent network of top agents and creators who keep expanding, pushing real estate media into its next phase.
Thanks for reading, watching, and following along—there’s so much more to come.
FEATURED LUXURY LISTING
TIPS & TAKEAWAYS
An unconventional strategy for short-term rentals
Short-term rentals, like Airbnbs, can come with a steep management cost if you’re outsourcing day-to-day operations. On average, short-term rental managers can charge anywhere from 20-25% of your gross profit for just a few hours of work a week or month.
What’s the alternative, whether you’re local to your short-term rentals or needing help managing a property across the country?
Tap here for an interesting take on how to cut your management costs without taking on all the admin work yourself—reclaiming up to a quarter of your rental earnings.
HANGS & HAPPENINGS
Inman Connect | New York City, NY | February 3 - 5, 2026
The biggest names in real estate share their secrets to success with our attendees in curated sessions that will equip you with the skills to level up.
Before we go…
ESTATE RECOMMENDED RESOURCES
📣WANT TO REACH 100K+ REAL ESTATE PROFESSIONALS RIGHT IN THEIR INBOX?
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