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- Built-for-Rent
Built-for-Rent
Aiming for affordability
#76
WELCOME
Do you give—or expect—showing feedback?
For years, it was the industry norm to give a quick tidbit or two on how the showing went. A “professional courtesy.” But in 2025, with AI-driven social media analytics and real-time buyer data, downloading the details post-showing may not tell the seller’s agent anything they don’t already know—or worse—may compromise your buyer’s negotiating power down the line.
As the industry evolves, so do the expectations. Is feedback still valuable—or just a holdover habit that’s slow to break?
In the latest episode of Rise Above the Ranks, James and David sit down with Aaron Kirman—the massively successful agent behind $20B in career transactions, including the sale of the iconic ‘The One’ estate in Bel-Air—to talk about landing mega listings, playing to your strengths, and competing smart in a cutthroat market or niche.
TRACK THE MARKET: Built-for-Rent on the Rise
As affordability challenges keep homeownership out of reach for many first-time buyers, builders are responding with a boost in built-for-rent (BFR) housing. These newly constructed single-family homes offer more space, amenities, and flexibility than traditional apartments, catering to renters who want a home-like environment, but are still saving for a down payment.
By the numbers:
BFR single-family housing starts increased from 60,000 in 2021 to 90,000 in 2024.
The share of BFR homes among all single-family housing starts reached 9% in 2024, nearly doubling since 2021.
The Northeast saw the largest growth, with BFR homes rising from 3% of the market in 2021 to 13% in 2024.
Agents who pay attention to BFR communities can build valuable relationships with future homebuyers. Renters in these homes are likely to enter the market in the coming years, making it worth staying connected and positioning yourself as a trusted partner when they’re ready to take the next step towards homeownership.
DIVE IN
The Friday Five
📖 Glennda gets candid. The four questions Glennda gets the most from agents and audiences.
👀 Swiss miss. Audrey Hepburn’s Switzerland estate is back on the market for just under $21M.
👀 Big brand business. Why luxury brands like Porsche and Mercedes are hanging their name on new high-end condos.
💡 Compass’ cash flow. Despite a sales slow-down, Compass had a banner year.
💡 Design tips. Luxury designer Jake Arnold’s best advice for adding character to new brass fixtures.
Missed Yesterday’s Live with David Parnes? Watch the Replay Now! 🎥
If you weren’t in the room for Mastering the Mindset of a Luxury Real Estate Expert with David Parnes, you missed some serious game-changing insights—but don’t worry, the replay is waiting for you inside Estate Elite!
And that’s not all—next week’s live sessions are ones you can’t afford to miss:
📍 Selling Yourself Before the Listing Appointment with Glennda Baker – Learn how to win the client before you even walk through the door.
📍 Negotiation & Closing Strategies for High-Stakes Deals with Josh Flagg – Get insider strategies to close big deals like a pro.
Start your 14-day free trial now to watch the replay AND join next week’s live sessions.
👉 Sign Up Now
WHAT’S NEW FROM ESTATE MEDIA
Flagg’s New Flat
Join Josh Flagg and luxury designer Jake Arnold for a tour of Josh’s new home—a perfectly preserved Mid-Century Modern designed by Rex Lotery. From Josh’s upcoming renovations to the history behind the home, tap for a walkthrough of the best characteristics this classic estate has to offer.
FEATURED LUXURY LISTING
TIPS & TAKEAWAYS
Beware of Busywork
“Just because you are doing a lot more doesn't mean you are getting a lot done. Don't confuse movement with progress!” - Denzel Washington
As James and David put it in The Blueprint, it’s easy to get caught up in all the ‘work’ but miss your true targets. Consider this your reminder to keep your eye on the ball and finish this quarter focused on the right things.
HANGS & HAPPENINGS
RETCon | Las Vegas, NV | March 10-12. RETCon is a must-attend event for real estate technology and innovation professionals. The conference focuses on PropTech and RealTech solutions, trends, automation tools, AI advances, and more, and gives agents and industry pros a place to learn, network, and stay competitive.
REALTOR Broker Summit | Louisville, KY | April 8-9. Get leadership and marketing insights tailored to brokers, real estate leaders, and teams ready to refine their strategies and jump ahead of the competition. Register for two days packed with workshops, presentations, meet-and-greets, and more.
Inman Connect | San Diego, CA | July 30 - August 1. Sharpen your real estate game with immersive discussions, interactive workshops, top-tier networking, and more, alongside some of the biggest players in real estate, proptech, and lending.
Before we go…
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