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Army of Advocates
How the NAR is fighting for affordable housing
#94
WELCOME
Happy 4th of July 🧨However you’re spending the holiday—with friends and family in the backyard, on the lake, or in lawn chairs at the park—we hope you get a few minutes of well-deserved downtime before summer sales really heat up.
With that, let’s kick off the long weekend with the biggest headlines and happenings in real estate—including the potential policy changes buyers and sellers will be talking about all month.
As James Dwiggins, CEO of the NextHome real estate franchise sees it, the real estate industry faces an urgent choice: change or consolidate. In the latest episode of Glennda’s Guru, James details how Redfin is adapting faster than other major players, why the Mr. Cooper acquisition—and massive consolidation on Rocket Mortgage’s part—is a serious threat to agent compensation, and why the biggest real estate organization in the country struggles to motivate buyers and meaningfully support agents.
TRACK THE MARKET: NAR Fights for Affordable Housing
Earlier this week, the House and Senate passed President Trump’s “Big Beautiful Bill,” a sweeping tax package packed with real estate provisions that the NAR calls major wins for housing. While the bill is politically divisive, several sections the NAR fought for will directly impact agents, homeowners, and buyers.
Here’s what to keep an eye on:
Lower individual tax rates and a bigger mortgage interest deduction. These provisions could mean more money in buyers’ pockets—and potentially more room in their budgets. The bill will make existing lower tax rates permanent and restore a larger mortgage interest deduction, both of which support homeownership.
A major SALT deduction expansion and protection for independent contractor income. The cap on state and local tax (SALT) deductions will temporarily increase, which is especially helpful in high-tax states. Plus, the 20% income deduction for independent contractors would become permanent—good news for agents who file as sole proprietors or LLCs.
Continued protection for 1031 exchanges and estate tax thresholds. 1031 like-kind exchanges, a key tool for investors and developers, remain untouched. And the estate tax exemption stays high, which may impact clients with generational wealth strategies or family-owned properties.
Support for affordable housing development. Permanent updates to the Low-Income Housing Tax Credit (LIHTC) are included—potentially boosting multifamily development and easing pressure in tight inventory markets.
For agents, these changes could mean meaningful tax savings for buyers and sellers, new selling points for your high-income clients, and boosted multifamily home development that eases local inventory shortages.
DIVE IN
The Friday Five
📖 Roasts and regrets. Interior Designer Paige Wassel reflects on a few of her worst design choices.
👀 Cohen’s condo. See inside TV icon Andy Cohen’s stunning NYC penthouse, just sold for $12M
👀 Lambo or Ferrari? In this incredible modern Florida mansion, you don’t have to choose.
💡 Own the room. Tracy’s advice for balancing confidence with ego when you go into pitches.
💡 Affordability gap. See what Redfin predicts housing prices will be by 2030.
Starts Next Week. Last Chance to Join Free.
The 90-Day Multi-Million Dollar Listing Challenge kicks off w/c July 7—and this is your final call to get in.
✔ Free 30-Day Trial
✔ Weekly coaching + accountability from from top agents like Josh Flagg & Tracy Tutor
✔ Templates, scripts, assignments & real feedback
✔ A clear path to your first (or next) million-dollar listing
If you want in, you have to act now.
WHAT’S NEW FROM ESTATE MEDIA
Compass v. Zillow: Who’s coming out on top?
Every week in The Breakdown by host and Beverly Hills’ Super Realtor Ben Belack, Ben covers the biggest real estate headline or trend confusing clients and impacting agents right now. So, when Compass dropped a 60-page complaint against Zillow for antitrust violations and unfair listing restrictions, Ben wasted no time digging into the details of the brewing legal battle.
If you’re wondering how a listings shakeup on a national scale could change how you market homes, move pocket listings, or sell luxury property, don’t miss this 10-minute breakdown of what could become one of the biggest lawsuits between a brokerage and a listing platform.
FEATURED LUXURY LISTING
TIPS & TAKEAWAYS
Defining your USP
In real estate, your edge comes from as much what you sell as it does how you sell it. That’s why David Parnes advises agents to define the unique selling proposition that’s true to you—then lean into it. Whether you’re the market expert with every comp memorized or the social connector who can introduce anyone to anyone, your brand only works if it’s really who you are.
HANGS & HAPPENINGS
Inman Connect | San Diego, CA | July 30 - August 1. Sharpen your real estate game with immersive discussions, interactive workshops, top-tier networking, and more, alongside some of the biggest players in real estate, proptech, and lending.
RE/MAX Broker Owner Conference | Washington, DC | August 3 - 5. Connect with RE/MAX leaders and fellow broker-owners for three days of strategy sessions, networking, and fresh ideas to drive brokerage growth and your team’s success.
Tom Ferry Success Summit | Dallas, TX | August 26 - 28. Join thousands of top-producing agents for Tom Ferry’s signature event, packed with actionable strategies, mindset shifts, and high-energy coaching.
Seeking impartial news? Meet 1440.
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